Person standing next to a horse in a field with trees in the background. HayDrop user.

When technology cares

HayDrop was created from a simple need: to make correct feeding easier, even at times when it is difficult to be present.

The solution has been developed in real stable environments and with respect for the everyday lives of both the horse and the owner. The focus has always been the same: to create something that works quietly and reliably, without taking up more space than necessary.

Our principles

Developed in practice

We develop solutions based on the everyday life in which they are to function. If something doesn't work in practice, it doesn't work.

Simplicity on purpose

Technology should be understandable and trustworthy. We choose simple solutions that support everyday life without making it more complex.

Animal welfare first

Animal welfare is the foundation of everything we do. Technology should support care and responsibility, not replace it.

Who are we

The team behind HayDrop

Meet the team behind, who are passionate about delivering the best solutions and the strongest professionalism to the horse world.
Andreas Auchenberg

Andreas Auchenberg

co-founder

With a background in the horse world and experience from e-commerce, Andreas co-founded HayDrop to make evening feeding simple and reliable for horse owners.

Silas Gleerup

Silas Gleerup

Co-founder

With a deep professional understanding of the equine world through his mother, a veterinarian with a PhD in pain research, Silas co-founded HayDrop to reduce stomach ulcers.

Mads Emil Byskov Andersen

Mads Emil Byskov Andersen

Direktor

Mads Emil brings experience from the horse world through working with his father, who has sold horse equipment his entire life. Mads Emil helped found HayDrop to solve a real need for stables in Denmark.

From the Stable

What early useres say about HayDrop

“HayDrop works so well and we are completely addicted to it. I have only charged it once and the battery lasts a really long time. There has been one time where it didn’t trigger, but that was probably a misconfiguration on my part, and zero times where Denton has broken into it. We are total fans”
Marie med Denton
Horse Owner, Copenhagen
“Very positive experience. The battery lasts much better than expected, and the silent opening is well accepted by the horse. The material quality feels really solid.”
Michael Andersen
Stable manager, Aarhus
“Super easy to set up and use. It does exactly what it's supposed to and the battery lasts well. Very satisfied.”
Emma Nielsen
Horse Owner, Copenhagen

Those who have helped us along the way

HayDrop is created with support from partners and foundations who believe in better and more natural feeding.